{"id":1314,"date":"2025-09-15T16:45:43","date_gmt":"2025-09-15T14:45:43","guid":{"rendered":"https:\/\/www.telephonevox.com\/gr\/blog\/?p=1314"},"modified":"2025-09-15T16:45:43","modified_gmt":"2025-09-15T14:45:43","slug":"%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b1%cf%80%ce%b1%ce%bd%cf%84%ce%ac%cf%84%ce%b5-%cf%83%cf%84%ce%bf-%cf%84%ce%b7%ce%bb%ce%ad%cf%86%cf%89%ce%bd%ce%bf-%ce%bc%ce%b5-%ce%b5%cf%80%ce%b1%ce%b3%ce%b3%ce%b5","status":"publish","type":"post","link":"https:\/\/www.telephonevox.com\/gr\/blog\/%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b1%cf%80%ce%b1%ce%bd%cf%84%ce%ac%cf%84%ce%b5-%cf%83%cf%84%ce%bf-%cf%84%ce%b7%ce%bb%ce%ad%cf%86%cf%89%ce%bd%ce%bf-%ce%bc%ce%b5-%ce%b5%cf%80%ce%b1%ce%b3%ce%b3%ce%b5\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c3\u03c4\u03bf \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf \u03ba\u03b1\u03b9 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data-end=\"626\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2, \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03c5 customer journey, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03b3\u03b5\u03af\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03cc\u03c4\u03c1\u03c5\u03bd\u03c3\u03b7 (call to action), \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03bf \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2.<\/p>\n<p data-start=\"628\" data-end=\"834\">\u0397 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae\/\u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n<p data-start=\"836\" data-end=\"1089\">\u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03c4\u03bf \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c7\u03b1\u03bc\u03cc\u03b3\u03b5\u03bb\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc\u03c2 \u03c3\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p data-start=\"1091\" data-end=\"1367\">\u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ba\u03cc\u03c0\u03b9\u03bc\u03bf \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b9\u03b4\u03ad\u03b1 \u03c0\u03c1\u03cc\u03c3\u03bb\u03b7\u03c8\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u03ba\u03ad\u03bd\u03c4\u03c1\u03b1 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u2014 \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03b8\u2019 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03ac\u03c3\u03b9\u03bc\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2.<\/p>\n<h2 data-start=\"61\" data-end=\"94\"><strong data-start=\"65\" data-end=\"94\">\u03a3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/strong><\/h2>\n<p data-start=\"96\" data-end=\"371\">\u0397 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf.<br data-start=\"171\" data-end=\"174\" \/>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03bb\u03b5\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b1\u03c5\u03c4\u03ae \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2\u0387 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c4\u03c5\u03c7\u03ad\u03c2.<\/p>\n<p data-start=\"373\" data-end=\"538\">\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03c0\u03bf\u03bc\u03c0\u03cc \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b4\u03ad\u03ba\u03c4\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b3\u03ad\u03c6\u03c5\u03c1\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03c0\u03bb\u03b5\u03c5\u03c1\u03ce\u03bd.<\/p>\n<p data-start=\"540\" data-end=\"797\">\u03a4\u03bf \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03bc\u03b5 \u03ba\u03b1\u03bb\u03ce\u03b4\u03b9\u03bf \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1, \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd (\u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac), \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c6\u03c9\u03bd\u03ae \u03bc\u03b1\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7.<\/p>\n<p data-start=\"799\" data-end=\"1092\">\u0395\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03bf\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b8\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5, \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c0\u03bf\u03c5 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03c4\u03c1\u03b1\u03b2\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bd\u03b5\u03c4\u03b1.<\/p>\n<p data-start=\"1094\" data-end=\"1137\">\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03c2:<\/p>\n<ul data-start=\"1139\" data-end=\"1358\">\n<li data-start=\"1139\" data-end=\"1161\">\n<p data-start=\"1141\" data-end=\"1161\">\u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae<\/p>\n<\/li>\n<li data-start=\"1162\" data-end=\"1246\">\n<p data-start=\"1164\" data-end=\"1246\">\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b4\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 (\u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b5\u03c2)<\/p>\n<\/li>\n<li data-start=\"1247\" data-end=\"1315\">\n<p data-start=\"1249\" data-end=\"1315\">\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b9\u03b4\u03b5\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ce\u03bd (\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7)<\/p>\n<\/li>\n<li data-start=\"1316\" data-end=\"1358\">\n<p data-start=\"1318\" data-end=\"1358\">\u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc (\u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1360\" data-end=\"1552\">\u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03bc\u03ad\u03c3\u03c9 \u03b5\u03bd\u03cc\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf\u03c5, \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03bd\u03ad\u03bf\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ce\u03bd \u03c0\u03bb\u03b1\u03b9\u03c3\u03af\u03c9\u03bd marketing \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n<p data-start=\"1554\" data-end=\"1786\">\u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 (sales oriented), \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b7\u03c4\u03ae \u03c9\u03c2 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<h2 data-start=\"73\" data-end=\"105\"><strong data-start=\"77\" data-end=\"105\">\u0395\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bb\u03b5\u03c3\u03b1\u03bd<\/strong><\/h2>\n<p data-start=\"107\" data-end=\"454\">\u0388\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03b1\u03bb\u03b9\u03cc: \u00ab\u03a3\u03b1\u03c2 \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03ad\u03c3\u03b1\u03c4\u03b5 \u03c4\u03bf&#8230;\u00bb, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bf\u03b9\u03ba\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ad\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03bc\u03b9\u03bb\u03ac \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd &#8220;\u03b3\u03bd\u03c9\u03c3\u03c4\u03cc&#8221; \u03c4\u03bf\u03c5 \u2014 \u03ae \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p>\n<p data-start=\"456\" data-end=\"671\">\u03a4\u03bf \u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b8\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03b5\u03af \u03ad\u03c4\u03c3\u03b9 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 &#8220;\u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9 \u03c4\u03bf\u03c5&#8221;, \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b6\u03ce\u03bd\u03b7 \u03ac\u03bd\u03b5\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03ac\u03bd\u03b5\u03c4\u03b1.<\/p>\n<p data-start=\"673\" data-end=\"906\">\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c5\u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b7\u03c4\u03ae\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd feedback \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae\u03c2 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/p>\n<p data-start=\"908\" data-end=\"1185\">\u03a4\u03bf \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b5\u03c5\u03b3\u03b5\u03bd\u03b9\u03ba\u03bf\u03af \u2014 \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5\u03b2\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae \u2014 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b5\u03bd\u03cc\u03c2 call center, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03c9\u03c4\u03af\u03c3\u03c4\u03c9\u03c2 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03bb\u03b5\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bd\u03bf\u03c7\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03ae \u03c0\u03b9\u03b5\u03c3\u03c4\u03b9\u03ba\u03cc.<\/p>\n<p data-start=\"1187\" data-end=\"1385\">\u0397 \u03c0\u03af\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03bd\u03c4\u03b9\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p>\n<h2 data-start=\"76\" data-end=\"158\"><strong data-start=\"80\" data-end=\"158\">TelephoneVox \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b7\u03c7\u03bf\u03b3\u03c1\u03b1\u03c6\u03b7\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ac \u03ba\u03ad\u03bd\u03c4\u03c1\u03b1<\/strong><\/h2>\n<p data-start=\"160\" data-end=\"397\">\u03a7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03b5\u03ba\u03c6\u03c9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03bc\u03b1\u03c2, \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd \u03bc\u03b9\u03b1 \u03b7\u03c7\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03ac\u03bd\u03c4\u03bf\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b8\u03b5\u03c3\u03bc\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd \u03b5\u03c0\u03b9\u03c0\u03ad\u03b4\u03bf\u03c5 \u2014 \u03c3\u03b1\u03c6\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae.<\/p>\n<p data-start=\"399\" data-end=\"639\">\u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 <strong data-start=\"540\" data-end=\"557\">tone of voice<\/strong>, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b1\u03c2 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